I worked with them for 2 years and managed to build a strong online presence with new and return visitors that later became leads.
Almost 100 articles were created and share all across social media and email marketing.
The customer portalThis was a long work to put everything in place. The content of the portal came to make the company paperless. No more stuff sent to customers (brochures, CDs with dental fee guides, program upgrade, documentation). Everything was online.
landing pagesFor each Call-to-action buttons on social media or email marketing, I created a landing page that increased the demo requests that led to purchases later.
After a while, I noticed that Maxident followers on twitter were just bots and spam, so the best chance we had was on Facebook and Pinterest. In the beginning, I used only blue graphics, but then, the Pinterest boards became boring so I decided to add a hint of colors.